Enterprises are prioritizing investments towards digital transformation to reinvent what they do and how they operate. Fortunately, revamping operations and adopting new ways of working is possible for even the smallest of companies.
Though Amazon began as an online bookseller, it has evolved into the world’s largest marketplace. Uber is now valued at more than $ 50 billion. Clearly, consumers want intuitive, fast and empowering from banking to shopping to entertainment with a few finger taps.
This is why digital transformation is not just a big business mandate. Indeed, smaller businesses can take inspiration from the transformation journeys of their larger peers to build a roadmap for their own organization. Below are some best practices V2 Web apply to our digital transformation engagements that are equally deployable for businesses of any size.
Digital competency is required for any business to address new challenges. However, at V2WEB, we consistently tell clients not to fixate on the ‘Digital’ component. The true mandate is to transform their business. When companies start replacing legacy systems or developing new apps before they have a clear strategy, they miss the purpose of the transformation. It’s critical to know goals and business objectives before choosing digital enablers.
v2Web transformation opportunities can deliver impact for small businesses without significant upfront investments. Automated invoicing and receivables collection can free the finance team to perform higher-value functions. Self-scheduling reservation apps empower customers to book appointments with you regardless of operating hours. Yet v2web digital transformation is also about reshaping the ways of working, company culture and operations. Using data to drive decisions is a hallmark of a transformed business. Between the analytics generated by website clicks and social media interactions, the smallest of businesses can find ways to leverage data for insights into improving customer experience. In a digitized economy, the new currency is data that should be mined for all its worth.
Some knowledge can be unlocked by using data businesses already have, such as website, social media and email marketing analytics. To capture additional customer insights, companies may explore new methods and platforms or partnerships. Whatever tools are used, gaining more customer insights can help build more targeted experiences.
Digital transformation requires alignment across leadership, strategy, technology, culture, and talent. If companies don’t mandate a strategy, technology, culture, and talent. If companies don’t mandate a strategy, having the best technology won’t help. Given today’s dynamic marketplace, businesses need to keep evolving, challenging the status quo and continuously iterating in the service of delivering the utmost value to customers.