Mithilesh Gupta

A website is the first impression of what your business is all about. Your website should be proper and meaningful! A good website means good theme, great content, beautiful visual effects with updated images and self-introducing company logo. The best way to promote your business is to do it with your webpage. Old, unresponsive, ugly website creates a barrier between customer and company. To overcome it we need to upgrade our webpage with latest technology and ideas.

Below are the key points that describe the importance of why we need to upgrade our WebPages:

1. Outdated Content: Outdated and repeated content gives a bad impression of your business. Content must be upto date, SEO friendly and interesting so that people do not get bored while reading. It must be changed after each change in companies’ policies and services.

2. Social Media: Webpages should be linked with social media pages of company as Social media is an excellent platform to reach your customer in exciting way. Social media posts influence the audience to buy your products or services and generate a good amount of traffic on your online links.

3. Mobile Friendly Website: Website should be mobile friendly. Not everyone has time to open his/her laptop to visit a website. They prefer to visit it through smart phones.

4. Competition: Internet shows various options to your customer while they are approaching you. If your competition has a better online approach to customer, then it’s a time to upgrade your webpage. You may have better services but an outdated and poor website can put your reputation in risk.

5. Website SPEED: If it takes too much time to open your webpage through any sources, people will prefer to choose another option instead of waiting for your website reload.

6. Security: You can add more security to your website from hacker by updating it. It is easy to hack old websites.

7. Visual Appeal: when people visit your website, they get reflection of your business. Graphics, images, themes puts a great visual impact on customer that why you are different from your competitor. It must be modern and stylish.

8. Google Listing: Now days’ people are getting smart and they do not want to waste their time by visiting any business before gathering information of it through internet and they look for your website first before reaching you through any other medium. Your business should be easily accessible on google an it must be listed on online business directories.

9. Site Responsive: Webpage must be responsive and built with latest technology platforms (html5) and systems like CMS and Installed with some caching and speed booster plugins. An unresponsive site may miss a valuable traffic.

10. Easier to Use and Navigate: If it is not possible to figure out for visitor that how to navigate your website then there are lesser chances they will visit it again. A smooth and easy navigation will keep your clients and visitors happy and coming back for more. Some time we show breadcrumb style menu.

No one going to tell you that what is the right time to update your website but if you feel any if the above-mentioned points are related to your business. Then wake up, it time to analyze and take an action to maintain the professionalism of your business.

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